The name refers to the fact this shop sells a variety of used items; items that have been "born again." The name is a natural, however, because this town is located in the Bible Belt where quite a few people claim to be "born again." It's a religious thing.
This photo has been subjected to the "Orton" effect. And yes, there are gators in that water. A warning sign has been posted. People swim at their own risk. This is a spring and the water stays at exactly 72 degrees F all year.
This creature on top of the "mountain" is Bob. He likes to sit up on top of that mountain and act like he owns the world. Bob is a goat. He is a mean goat. Do not get close to Bob because he will butt you with his horns. He'll try to butt you over the fence! Bob is not nice. If I owned Bob, I'd sell him to a prison petting zoo!